RnD

How to avoid the innovation coma

Gastbeitrag
R&D Management Conference 2014

The R&D Management Conference 2014
3-6 June, Stuttgart
Management of Applied R&D: Connecting high value solutions with future markets

Most established companies recognize the need for innovation, as a driver for organic growth and as a means of differentiating themselves from competitors.

Notably managers from companies that are market leaders know how hard it is to create innovative growth business. The majority relies on the strength of the R&D department. For most companies however, R&D does mean: a lot of development and almost no research.

The same for innovation: Although busy engagements happen in the core business nothing is left for new business: Established businesses have customers, organizational structures, and prejudices that dispose them to stick with the familiar when they decide where to make their investments.